Communicating the Economic Impact of Bicycle Paths

Deliverable: An economic impact case study
Services: Writing, interviews, creative consulting

North Carolina’s Department of Transportation conducted a study of the economic impact of bicycle paths along the Northern Outer Banks, and wanted to communicate its significant findings to lawmakers and lobbyists with the goal of increasing funding for the expansion of bicycle facilities. Working with a graphic designer and subject matter experts, I delivered an in-depth case study that provides detailed insights as well as at-a-glance numerical data.